Leveraging Facebook to Brand Radiology

Hilda H. Tso; Jay R. Parikh

doi:10.1016/j.jacr.2018.02.015

Leveraging Facebook to Brand Radiology

Hilda H. Tso, Jay R. Parikh

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

In the current health care climate, radiologists should consider developing their brand. Facebook is the market leader for social media networking in the United States. The authors describe how radiologists can leverage Facebook to develop and market organizational, group, and individual brands. The authors then address concerns related to the use of social media by radiologists.

Original language	English (US)
Pages (from-to)	1027-1032
Number of pages	6
Journal	Journal of the American College of Radiology
Volume	15
Issue number	7
DOIs	https://doi.org/10.1016/j.jacr.2018.02.015
State	Published - Jul 2018

Keywords

Facebook
Radiologist
branding
patients
social media

ASJC Scopus subject areas

Radiology Nuclear Medicine and imaging

Access to Document

10.1016/j.jacr.2018.02.015

Cite this

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title = "Leveraging Facebook to Brand Radiology",

abstract = "In the current health care climate, radiologists should consider developing their brand. Facebook is the market leader for social media networking in the United States. The authors describe how radiologists can leverage Facebook to develop and market organizational, group, and individual brands. The authors then address concerns related to the use of social media by radiologists.",

keywords = "Facebook, Radiologist, branding, patients, social media",

author = "Tso, {Hilda H.} and Parikh, {Jay R.}",

note = "Publisher Copyright: {\textcopyright} 2018 American College of Radiology",

year = "2018",

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AB - In the current health care climate, radiologists should consider developing their brand. Facebook is the market leader for social media networking in the United States. The authors describe how radiologists can leverage Facebook to develop and market organizational, group, and individual brands. The authors then address concerns related to the use of social media by radiologists.

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KW - branding

KW - patients

KW - social media

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Leveraging Facebook to Brand Radiology

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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