Abstract
As health care moves to value orientation, radiology's traditional business model faces challenges to adapt. The authors describe a strategic value framework that radiology practices can use to best position themselves in their environments. This simplified construct encourages practices to define their dominant value propositions. There are 3 main value propositions that form a conceptual triangle, whose vertices represent the low-cost provider, the product leader, and the customer intimacy models. Each vertex has been a valid market position, but each demands specific capabilities and trade-offs. The underlying concepts help practices select value propositions they can successfully deliver in their competitive environments.
Original language | English (US) |
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Pages (from-to) | 175-180 |
Number of pages | 6 |
Journal | Journal of the American College of Radiology |
Volume | 10 |
Issue number | 3 |
DOIs | |
State | Published - Mar 2013 |
Keywords
- Business model
- customer intimacy
- information business
- operational excellence
- product leader
- value proposition
ASJC Scopus subject areas
- Radiology Nuclear Medicine and imaging