Mass media and marketing communication promoting primary and secondary cancer prevention

Peggy Hannon; Gareth P. Lloyd; K. Viswanath; Tenbroeck Smith; Karen Basen-Engquist; Sally W. Vernon; Gina Turner; Bradford W. Hesse; Corinne Crammer; Christian Von Wagner; Cathy L. Backinger

doi:10.1080/10810730902806802

Mass media and marketing communication promoting primary and secondary cancer prevention

Peggy Hannon, Gareth P. Lloyd, K. Viswanath, Tenbroeck Smith, Karen Basen-Engquist, Sally W. Vernon, Gina Turner, Bradford W. Hesse, Corinne Crammer, Christian Von Wagner, Cathy L. Backinger

Behavioral Science

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

Original language	English (US)
Pages (from-to)	30-37
Number of pages	8
Journal	Journal of Health Communication
Volume	14
Issue number	SUPPL. 1
DOIs	https://doi.org/10.1080/10810730902806802
State	Published - 2009

ASJC Scopus subject areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

MD Anderson CCSG core facilities

Clinical Trials Office

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10.1080/10810730902806802

Cite this

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title = "Mass media and marketing communication promoting primary and secondary cancer prevention",

abstract = "People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.",

author = "Peggy Hannon and Lloyd, {Gareth P.} and K. Viswanath and Tenbroeck Smith and Karen Basen-Engquist and Vernon, {Sally W.} and Gina Turner and Hesse, {Bradford W.} and Corinne Crammer and {Von Wagner}, Christian and Backinger, {Cathy L.}",

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AU - Hannon, Peggy

AU - Lloyd, Gareth P.

AU - Viswanath, K.

AU - Smith, Tenbroeck

AU - Basen-Engquist, Karen

AU - Vernon, Sally W.

AU - Turner, Gina

AU - Hesse, Bradford W.

AU - Crammer, Corinne

AU - Von Wagner, Christian

AU - Backinger, Cathy L.

PY - 2009

Y1 - 2009

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AB - People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, an interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

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Mass media and marketing communication promoting primary and secondary cancer prevention

Abstract

ASJC Scopus subject areas

MD Anderson CCSG core facilities

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