TY - JOUR
T1 - Smoking and preference for brand of cigarette among adolescents
AU - Volk, Robert J.
AU - Edwards, Dennis W.
AU - Lewis, Robert A.
AU - Schulenberg, John
N1 - Funding Information:
The advertising practices of the tobacco industry are coming under increasing scrutiny as a growing body of evidence accumulates regarding the association of advertising and cigarette use (Aitken, Leathar, Scott, & Squair 1988; Fischer, Schwartz, Richards, Goldstein, & Rojas, 1991; Madden & Grube, 1994; Pierce et al., 1991). Recent research has shown that very young children recognize cigarette brand logos at rates similar to those for recognition of popular cartoon characters (Fischer et al., 1991). There is also evidence that youth are attracted to tobacco promotion campaigns, and many possess items promoting specific brands (Coeytaux, Altman, & Slade, 1995). This is despite the tobacco industry's repeated claims that they do not target children in their advertising and promotional cam- Portions of this article were presented at the Annual Meeting of the Research Society on Alcoholism, June, 1994. This article was supported by a grant from the National Institute on Drug Abuse (Grant DA06514). We would like to acknowledge the assistance of Rose Anderson, Sue Cook, and Jennifer Pohlplatz in collecting the data, and Robert Jono, Carol Carlson, Jon McFather, and Kristy Smith in managing the data set. Correspondence and requests for reprints should be sent to Robert J. Volk, Department of Family Medicine, University of Texas Medical Branch, 301 University Blvd., Galveston, TX 77555-0853.
PY - 1996
Y1 - 1996
N2 - This study examined the association between having a preferred brand of cigarette and smoking in African American, Mexican American, and White 5th, 7th, 9th and 11th graders. The prevalence of having a preferred brand of cigarette increased with grade level, with over 20% of 11th graders reporting having a preference. Brand preference was related to cigarette use in a dose-response fashion for all subgroups, with preference highest among African American students who smoked at least half a pack of cigarettes on a daily basis. There was a strong association between having a brand preference and current daily cigarette use, whereas preference also was related to intention to smoke cigarettes when older. These findings suggest that brand preference may play an important role in cigarette use acquisition and maintenance among adolescents.
AB - This study examined the association between having a preferred brand of cigarette and smoking in African American, Mexican American, and White 5th, 7th, 9th and 11th graders. The prevalence of having a preferred brand of cigarette increased with grade level, with over 20% of 11th graders reporting having a preference. Brand preference was related to cigarette use in a dose-response fashion for all subgroups, with preference highest among African American students who smoked at least half a pack of cigarettes on a daily basis. There was a strong association between having a brand preference and current daily cigarette use, whereas preference also was related to intention to smoke cigarettes when older. These findings suggest that brand preference may play an important role in cigarette use acquisition and maintenance among adolescents.
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U2 - 10.1016/S0899-3289(96)90197-2
DO - 10.1016/S0899-3289(96)90197-2
M3 - Article
C2 - 8934439
AN - SCOPUS:0029827878
SN - 0899-3289
VL - 8
SP - 347
EP - 359
JO - Journal of Substance Abuse
JF - Journal of Substance Abuse
IS - 3
ER -