TY - JOUR
T1 - Viewing images of alcohol use in PG-13-rated movies and alcohol initiation in Mexican-heritage youth
AU - Bigman, Galya
AU - Wilkinson, Anna V.
AU - Vandewater, Elizabeth A.
AU - Daniel, Carrie R.
AU - Koehly, Laura M.
AU - Spitz, Margaret R.
AU - Sargent, James D.
N1 - Funding Information:
This study was supported by the National Cancer Institute (R01 CA105203 to MRS and K07 CA126988 to AVW). The Mano a Mano cohort is funded by funds collected pursuant to the Comprehensive Tobacco Settlement of 1998 and appropriated by the 76th legislature to the University of Texas MD Anderson Cancer Center; by the Caroline W. Law Fund for Cancer Prevention; and by the Dan Duncan Family Institute for Cancer Prevention and Risk Assessment.
Publisher Copyright:
© 2019 Taylor & Francis.
PY - 2020/11/2
Y1 - 2020/11/2
N2 - Mexican American adolescents report high rates of alcohol consumption as well as media use. Viewing alcohol images in the media is associated with increased alcohol consumption; however, to date, this association has not been examined across different ethnic groups in the United States. To bridge this gap, we examined the association between viewing alcohol use images in PG-13-rated movies and alcohol initiation in Mexican-heritage adolescents. A cohort of 1,154 Mexican-heritage youth, average age 14 years, was followed for 2 years; in 2008–2009, participants reported alcohol use in the past 30 days and again in 2010–2011. Exposure to alcohol use images in PG-13-rated movies was estimated from 50 movies randomly selected from a pool of 250 of the top box office hits in the United States using previously validated methods. A series of generalized linear models, adjusting for age, gender, peer and family alcohol use, family functioning, anxiety, sensation-seeking tendency, and acculturation were completed. Multiple imputation was utilized to address missing data. Overall, N = 652 participants reported no alcohol use in 2008–2009; by 2010–2011, 33.6% (n = 219) had initiated alcohol use. Adjusted models indicated an independent association between exposure to alcohol use images in PG-13-rated movies and alcohol initiation (comparing quartiles 3 to 1: RR =1.53; 95% CI [1.11, 2.10]). The findings emphasize that the relationship between viewing alcohol use scenes in American films and alcohol initiation holds among Mexican-heritage adolescents and underscore the need to limit adolescents' exposure to such powerful images in PG-13-rated movies.
AB - Mexican American adolescents report high rates of alcohol consumption as well as media use. Viewing alcohol images in the media is associated with increased alcohol consumption; however, to date, this association has not been examined across different ethnic groups in the United States. To bridge this gap, we examined the association between viewing alcohol use images in PG-13-rated movies and alcohol initiation in Mexican-heritage adolescents. A cohort of 1,154 Mexican-heritage youth, average age 14 years, was followed for 2 years; in 2008–2009, participants reported alcohol use in the past 30 days and again in 2010–2011. Exposure to alcohol use images in PG-13-rated movies was estimated from 50 movies randomly selected from a pool of 250 of the top box office hits in the United States using previously validated methods. A series of generalized linear models, adjusting for age, gender, peer and family alcohol use, family functioning, anxiety, sensation-seeking tendency, and acculturation were completed. Multiple imputation was utilized to address missing data. Overall, N = 652 participants reported no alcohol use in 2008–2009; by 2010–2011, 33.6% (n = 219) had initiated alcohol use. Adjusted models indicated an independent association between exposure to alcohol use images in PG-13-rated movies and alcohol initiation (comparing quartiles 3 to 1: RR =1.53; 95% CI [1.11, 2.10]). The findings emphasize that the relationship between viewing alcohol use scenes in American films and alcohol initiation holds among Mexican-heritage adolescents and underscore the need to limit adolescents' exposure to such powerful images in PG-13-rated movies.
KW - Alcohol initiation
KW - Mexican-heritage adolescents
KW - PG-13 movies
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U2 - 10.1080/15332640.2018.1548319
DO - 10.1080/15332640.2018.1548319
M3 - Article
C2 - 30652524
AN - SCOPUS:85060352058
SN - 1533-2640
VL - 19
SP - 521
EP - 536
JO - Journal of Ethnicity in Substance Abuse
JF - Journal of Ethnicity in Substance Abuse
IS - 4
ER -